This year the number of people browsing the internet on mobile devices is set to overtake desktop browsing. Fifty three per cent of the thirty five million internet users in the UK are already using their tablets and smartphones to browse websites and shop online.

This statistic highlights just how important it is for businesses to have websites that are compatible with all devices. Whilst businesses have seen responsive sites as a luxury in the past, many are arguing that they are now a necessity. Here we will explore the benefits of responsive website design to help you decide whether it is a must-have for your business.

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Responsive website designs adjust and adapt themselves to suit different screen sizes and devices.
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What is a responsive website design?

Responsive websites are developed using intelligent CSS coding. This coding helps the website determine what device it is being viewed on so it can adjust itself to fit to the screen size without any distortion. The fact that responsive websites are adaptable means they can offer the same excellent user experience, no matter what device they are being viewed on.

Google favours responsive website designs

Not long ago Google announced that having a responsive website design can help to improve your site’s SEO. Google favours responsive websites as they use a single URL, making it easier for them to crawl and index the content. They also offer a better user experience and as you should know by now, user experience is high on Google’s list of SEO criteria. If the biggest search engine in the world says responsive web design is important, who are we to argue?

Consistent user experience

Responsive web designs also have the benefit of being able to offer a consistent user experience. The same code and design is used for all versions of the website. It simply arranges it to the best scale for each device. This means that if a person was searching for a product on their smartphone whilst on the commute home from work and then decided to continue the search on their laptop when they got home, the responsive website would offer a consistent brand experience and therefore have more of a positive impact on the user.

Easy maintenance

The problem with having a separate desktop and mobile site is that you are creating twice the work for yourself. Not only will maintenance take you longer, but you will also have two develop two separate strategies for things like marketing and SEO and incur double the costs. It seems much more sensible to invest in a responsive website design which will be quick and easy to update and save you money in the long run.

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Smartphones, tablets, smart watches, Google glass – who knows what’s next? Future proof your website with a responsive web design. Image source:

Future proof your website

Technology is constantly changing and advancing, making it difficult to predict what is coming next. The great thing about responsive website designs it that they adapt to different screen sizes. This means that even if your website is being viewed from smart glasses and watches in the future, it will still be optimised and compatible! If you are looking for a way to future proof your website and save money in the long term, a responsive website design is a worthwhile investment.


As a website owner, it should be your aim to keep both your customers and Google happy. After reviewing all of the benefits, it would seem that one of the best ways to do this is to invest in a responsive web design. Not only will it offer a great user experience and SEO benefits, but it will also allow you to benefit from lower costs and give you the peace of mind that your website is future proofed.

Image credits: miniyo73 & giuseppe.constantino